Design is a potential strategic tool you can use in your business to gain a sustainable competitive advantage among your competitors. Yet more companies neglect the design as a significant tool. People who work in the business environment tend to ignore the fact that a good and beautiful design can enhance the brand and the identity of your company, or your start up. A study have been done in the Université de Paris to analyze how admired and effective design of brand can give a a huge value to your business, the following points are the results:
If you have an effective brand your customer loyalty increase and you can attract new customers
An effective brand is on demand, and this allows the company to gain economics of scale and enjoys the cost-saving of customer loyalty and brand advocacy behavior.
An effective brand eases the entry to new markets, and gives better opportunities to expand.
If you have an effective brand it will help you to recruit talented people who add more value to your business
Which means if you have an effective brand it will be hard for new entries to get into the market.
An effective brand will offer for you desirable and powerful external partners.
An effective brand enhances the company’s market value, and it allows it to demand a premium price.
Its about considering the design as a tool to enhance your business and your marketing plan. Having a good design for your brand is the suit you dress to your business for your potential customers, those customers will have expectations about your brand and your role as a successful company to meet their expectations.
