What is Branding

Before we start explaining what brand is lets play a short game, If you see apple logo on a product, what comes to your mind?; wait a sec, let me guess, strong hardware product, minimalistic design, luxury, easy software, high quality, products for people who value it the right way, pleasure, I hope I guessed […]

How an effective brand can enhance your business!

Design is a potential strategic tool you can use in your business to gain a sustainable competitive advantage among your competitors. Yet more companies neglect the design as a significant tool. People who work in the business environment tend to ignore the fact  that a good and beautiful design can enhance the brand and the […]